Privacy Policy
Your privacy is important to us. Learn how we collect, use, and protect your information.
Last updated: January 2025
LeadTrackAI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered lead qualification platform and services.
Information We Collect
Personal Information
We collect information that you provide directly to us, including:
- Name, email address, phone number, and company details
- Account credentials and profile information
- Payment and billing information
- Communications with our support team
Lead Data
When you use our platform, we process lead information on your behalf, including:
- Lead contact details (names, phone numbers, email addresses)
- Conversation transcripts and recordings
- Lead qualification scores and analytics
- Industry-specific data (solar quotes, vehicle preferences, property details)
Automatically Collected Information
- Device information (IP address, browser type, operating system)
- Usage data (pages visited, features used, time spent)
- Cookies and similar tracking technologies
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our AI lead qualification services
- Process your transactions and manage your account
- Send you technical notices, updates, and support messages
- Respond to your comments, questions, and customer service requests
- Train and improve our AI models (using anonymized data)
- Monitor and analyze usage patterns and trends
- Detect, prevent, and address technical issues and security threats
- Comply with legal obligations and enforce our terms
Data Security
We implement appropriate technical and organizational measures to protect your information:
- End-to-end encryption for data in transit and at rest
- Regular security audits and penetration testing
- Access controls and authentication mechanisms
- Secure data centers with 24/7 monitoring
- Employee training on data protection and privacy
- Incident response and breach notification procedures
Data Storage & Sovereignty
All customer data is stored in Melbourne, Australia (AWS Sydney region). We maintain strict data sovereignty with no offshore data transfer unless explicitly authorized by you. Your lead data, call recordings, and analytics remain on Australian soil.
Spam Act 2003 Compliance
All SMS and Email campaigns include ACMA-compliant consent management and unsubscribe mechanisms. We maintain detailed records of consent, include accurate sender identification, and provide clear opt-out instructions in every message as required by Australian law.
Do Not Call Register (ACMA)
Our Voice AI automatically checks the Do Not Call Register before placing outbound calls. We maintain integration with ACMA's DNC Register and wash all contact lists to ensure compliance with telecommunications regulations.
Australian Privacy Principles (APPs)
LeadTrackAI is fully compliant with the 13 Australian Privacy Principles under the Privacy Act 1988. We follow OAIC-compliant data handling, collection, and storage practices including transparent collection, secure storage, data quality, access and correction rights, and cross-border disclosure protocols.
Telecommunications Compliance
As a licensed ACMA telecommunications provider, we maintain compliant call recording practices with mandatory disclosure, appropriate data retention periods in accordance with Telecommunications (Interception and Access) Act 1979, and secure storage of voice communications data.
Australian Privacy Principles Compliance
LeadTrackAI complies with the Australian Privacy Principles (APPs) under the Privacy Act 1988. We are committed to handling your personal information in accordance with Australian privacy laws.
Data Sharing and Disclosure
We may share your information with:
- Service Providers: Third-party vendors who perform services on our behalf (hosting, analytics, payment processing)
- AI Model Providers: Google (Gemini AI) for processing conversational AI requests
- Legal Requirements: When required by law or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets
We do not sell your personal information to third parties for marketing purposes.
Your Privacy Rights
Under Australian privacy law, you have the right to:
- Access your personal information
- Correct inaccurate or incomplete information
- Request deletion of your information (subject to legal obligations)
- Object to or restrict certain processing activities
- Export your data in a portable format
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. Lead data is retained according to your subscription plan and can be deleted upon request. Anonymized analytics data may be retained indefinitely for service improvement.
International Data Transfers
Your information may be transferred to and processed in countries outside Australia, including the United States, where our service providers operate. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.
Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us: